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The Mecca of Jagex

Once a year for the past six years the south of England turns into a Mecca for all things Jagex. High off the celebration earlier this year of Runescape’s 15th anniversary Jagex set out to create the best festival they could for their fans. Held in a temporary structure in Battersea Park attendees had a chance to meet the people responsible for making the games they love, and the developers had a chance to be reenergized by the fans that adore their game. Armed with this knowledge I made the 4200-mile sojourn from St. Louis, USA to London, England to see what all the fuss is about. Buy Cheap RuneScape gold!

This year was the sixth Runefest and from stories told it may have been the best yet. The format has been tinkered with over the years. Previous incarnations have been a two-day affair. This year it was trimmed to just one. In years past they have allowed an unlimited number of fans to attend while this year that number was capped at 1100. The goal? To make it feel like a close knit community affair. They succeeded.

It wouldn’t be an event without a little bit of news. Jagex has made a switch to their content release cycle and will have 3 expansions in 2017. The first of which will be the Golden City of Menaphos due out next spring. I’ll have more information about that later in the week.

Players came from far and wide to attend Runefest. I caught up with more than one couple that had made the trip from the United States. I also met people from Holland, Sweden, France, and Germany. This truly was a global festival by Jagex for their fans and it’s great to see companies hold fan centric events that aren’t just PR conventions. 


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